A Coca-Cola Marketing Campaign That Went Viral
Hoyah!! A Coca-Cola marketing campaign in Hong Kong has shown us what is called fun and creative mobile advertising.
Every night at 10 pm, Coca Cola aired their ad on television, prompting thousands of viewers to grab their phones and start shaking them to virtually “catch” the falling bottle caps on the screen to win instant prizes. Dubbed “Chok! Chok! Chok!” – meaning rapid motion in local slang – the interactive campaign became a hit in late 2011, and sent viewers at home, in cinemas and in front of giant outdoor screens into a frenzy.
Nine million people in HK saw the TVad, and 380,000 downloaded the dedicated app to their phones. The success indicates that marketers may be finally figuring out how to direct adverts at consumers via smartphone.