In today’s competitive market place, it’s harder than ever to attract a consumer’s attention. It’s estimated that the average consumer spends less than a second scanning shelves, and in that time, will make a decision on whether or not to purchase any given product.
So, the discipline of packaging design focuses on producing a container that will get noticed. By skilfully teaming colourful graphics, unique shape, or any other eye-catching method, the packaging designer is a key player in any company’s marketing effort. No matter how beneficial the product inside the container may be, unless a consumer decides to pick it up, that product will never be bought.
The attention to packaging itself has become popular. The focus is just as much on the package as it is on the product itself. Although the discipline should be easily understandable, there’s more to package design than initially meets the eye. See what I mean to the image below- A fun interaction between product’s design and packaging’s design. Simple, witty and works well to attract the consumers attention.