Is this design?
Indeed it is! When the Newark Nut Company changed its name from NutsOnline.com to Nuts.com, it tapped Michael Bierut of New York design firm Pentagram to give it a new look. Pentagram is an agency better known by its elegant work for highbrow clients like Tiffany & Co., the Guggenheim, the New York Philharmonic Orchestra, The Metropolitan Opera, Saks Fifth Avenue, and countless others from its offices in New York, London, San Francisco, Berlin and Austin, Tex.
So what’s it doing with bags of nuts? As it turns out, plenty.