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EVENT LOGO

AIA Insurance

AIA Singapore provides insurance products for both individuals and businesses. AIA Singapore is part of the AIA Group, which today is the largest independent publicly listed pan-Asian life insurance group in the world and the second largest life insurance company in the world by market capitalisation.

REAL stands for Recognise Excellence, Accomplishment & Legacy. REAL Life Awards is meant for the top performers in the enterprise. It goes through a panel of judges and CEO deliberation, and the award is given to individual staff or team at a company-wide event. The logo executed in a striking combination of bright and dark red, took a simple and straightforward approach, focusing on typography with the word AIA as the centrepiece in red.

Services: Art Direction, Brand Identity, Brand Standards and Communication Design.