AIA Singapore provides insurance products for both individuals and businesses. AIA Singapore is part of the AIA Group, which today is the largest independent publicly listed pan-Asian life insurance group in the world and the second largest life insurance company in the world by market capitalisation.
REAL stands for Recognise Excellence, Accomplishment & Legacy. REAL Life Awards is meant for the top performers in the enterprise. It goes through a panel of judges and CEO deliberation, and the award is given to individual staff or team at a company-wide event. The logo executed in a striking combination of bright and dark red, took a simple and straightforward approach, focusing on typography with the word AIA as the centrepiece in red.
Services: Art Direction, Brand Identity, Brand Standards and Communication Design.