The Singapore Memory Project (SMP) is a nationwide initiative by the Ministry of Communication and Information and facilitated by the National Library Board (NLB) to collect, preserve and provide access to memories and stories related to Singapore. The goal of the SMP is to engage individuals, communities, groups or institutions who have formed memories and content about Singapore and contribute them to build a culture of remembering.
We are delighted to work on the brand standards, creative direction and layout of the book series published by the NLB – The Awesome MRT Diaries by Adeline Foo, also an author of the popular – The Diary of Amos Lee series. Artnexus Design team and The Scribblers collaborated in the illustration drawing. The inaugural book series was promoted in schools, allowing students to redeem the book by submitting a 100 words write-up to the SMP rollout campaign.
Services: Brand Strategy, Brand Standards, Art Direction, Illustration and Communication Design.