Nestled in the heart of Marina Bay, The Ritz-Carlton, Millenia Singapore is a luxury hotel offering 5-star amenities, panoramic views, and unmatched service. The hotel is located close to the city’s major attractions such as the ArtScience Museum, Gardens by the Bay, and the Singapore Flyer.
Celebrating the rich culture and heritage of the Chinese New Year celebration, we applied traditional hand-drawn illustration of the Cherry Blossom and hand-written like font – all in the colour red and gold, that for centuries has represented good fortune in Chinese culture – to engage and excite the audiences. Also applied were gold-foil stamping to the collateral.
Services: Brand Strategy, Art Direction, Illustration and Communication Design.