Cordlife Group Limited is a consumer healthcare company listed on the Mainboard of the Singapore Exchanges Trading Limited since 2012. The company is one of the pioneers in the core blood banking industry in Asia.
Our work with Cordlife began since her early years of establishment and when private cord blood banking services were new. The Group has since built a distinguished brand name and gained a solid foothold in the markets it operates, namely Singapore, Hong Kong, Malaysia, India, Indonesia and the Philippines.
In her 10yrs Commemorative book, we helped our client articulate her purpose, vision and through the diverse voices of long-time staff, tell a compelling story. We developed the storyline, interviewed the teams, wrote the content, photographed them candidly, for the purpose of establishing a brand message that captures the spirit of the organisation.
Services: Brand Strategy, Art Direction, Research, Interviews, Copywriting, Photography and Communication Design.