The Singapore Shipping Association (SSA) represents a broad spectrum of shipping companies and other businesses allied to the shipping industry. The SSA together with its partners set up the Singapore War Risk Mutual to offer shipowners of Singapore registered ships or members of the SSA, discounted annual war risk premiums to boost Singapore’s registry of ships and to build upon the Insurance pillar of Singapore as an International Maritime Centre.
We designed the logo that is simple and yet easily recognisable. It also conveys a sense of trust and confidence, incorporating the Singapore identity and maritime elements.
Services: Art Direction, Brand Identity, Brand Standards and Communication Design.