HOYA Corporation

Hoya Corporation is a Japanese company manufacturing optical products such as photomasks, photomask blanks and glass magnetic-memory disks, contact lenses and eyeglass lenses using wavefront technology for the health-care market, medical photonics, lasers, photographic filters, and software. Hoya Corporation is one of the Forbes Global 2000 Leading Companies and Industry Week 1000 Company.

The 26th Asia-Pacific Association of Cataract & Refractive Surgeons (APACRS) Annual Meeting held at Suntec Singapore Convention Centre was a successful event for our client, having garnered one of the largest crowd-puller in the 4-day event. We designed their booth with wide space, adopting the brand identity to establish the brand’s overall tone of voice and personality. We also built a cohesive story around the brand through video and marketing collateral.

Check out the link to behind the scene images.

Services: Brand Strategy, Art Direction, Communication Design, Video Production, Booth Design and Event Management.

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