SPRING Singapore is an agency under the Ministry of Trade and Industry, responsible for helping Singapore’s start-ups and small and medium-sized enterprises (SMEs) in areas such as financing, capability and management development, technology and innovation.
As part of the ongoing efforts to promote human capital development amongst SMEs, we worked closely with Spring Singapore to develop the content, provide the interview, photography sessions and creative execution of the booklet. The booklet is executed with smart strategies and inspiring creative ideas; infographics and pull-out tabs with layout style in a clean, modern and illustrative manner to engage and encourage SME on their awareness and understanding of the various human capital initiatives.
Check out the link to behind the scene images.
“Artnexus delivered as per what was agreed and could grasp the concept as per discussions. Prompt responses to the client’s query. It has been a good working relationship with the agency.”- Sharmaine KEK, Human Capital Division, SPRING Singapore.
Services: Brand Strategy, Brand Standards, Art Direction, Copywriting, Interviews, Photography, Illustration and Communication Design.