The Inland Revenue Authority of Singapore (IRAS) is the main tax administrator to the Government. IRAS collects taxes that account for about 70% of the Government’s Operating Revenue that supports the Government’s economic and social programmes to achieve quality growth and an inclusive society.
We wanted to re-establish their brand with a stronger presence, one that matched their visibility in the community, while highlighting and holding true to their values. Throughout the process, our approach is committed, collaborative and accountable. And we delivered them simply and elegantly through content writing, photography and creative design.
Services: Brand Strategy, Art Direction, Research, Interviews, Copywriting, Photography and Communication Design.