The National Day Parade (NDP) 2013 is the biggest event in Singapore’s calendar as she celebrated her independence and nationhood with a magnificent parade and dazzling fireworks. Encompassing more than just a half-day event on 9 August, the NDP 2013 experience for Singaporeans spans many weekends, with preview and National Education shows commencing as early as a month before August.
We gave the title – Our Many Stories. And Happy Faces. – to commemorate and share the many stories and happy faces of participants behind the scene that had contributed to the success of the event. The commemorative book is designed with a series of red, white and colourful background with unique key graphic and style, which we then permutated throughout the inside pages.
Services: Brand Strategy, Art Direction, Photography and Communication Design.