Launched in 2014, the Singapore Productivity Awards (SPA) recognises organisations that have achieved significant results in productivity journeys in their industries. Other than celebrating productivity excellence, the award winners serve as important enterprise role models to spur the wider business community to transform and be more productive.
The SPA logo is an emblem of world-class standard in productivity excellence. Sophisticated in its typographic style, we developed an identity that was elegant, modern, and uniquely Singapore. The trophy-like design depicted the initials of a P and A.
Check out the link to behind the scene images.
Services: Art Direction, Brand Identity, Brand Standards and Communication Design.